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Videos

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
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Citation

Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
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Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
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Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer